UNIVERSITY OF NAIROBI
College of humanities and social sciences.
FACULTY OF ARTS.
Department of communication.
OKELO O. LAWRENCE. C01/0022/2010
Course CODE : CLC 212.
Course title : PUBLIC SPEAKING.
Lecturer : Prof. OKOTH OKOMBO.
Date of submission : August 28th 2013.
‘’Start by considering…………. What your goal is. Ask yourself why you’ve been asked to speak’’
Goals of the public speaker and the event organizers
As public speakers, we need to define what we want or expect what to achieve. We need to speak in a way that affect our audiences but also comply to what the event organizers want to achieve with their function. There are at least three basic goals that as a public speaker, we strive to achieve namely; for education, for entertainment and for persuasion. For all the activities that we perform as public speakers, we should seek to educate our audiences. Most of the goals of public speakers by the organizers are always for information; therefore as a speaker, we should always put this in our mind.
Whether for information, persuasion or other reasons, every publics speaking event must be accompanied by entertainment. This helps to keep the audiences lively so as to absorb the message intended by the public speaker.
As a public speaker, we need to ask ourselves the 5Ws questions namely; why, who, what, where, and when. The answers provided should be able to satisfy the organizers’ reason for inviting you to speak in their event.
The why: what is the reason someone is inviting you to speak? You should be able to establish the reasons you are invited to speak. Therefore you must understand all the details well about your audiences. Under this, you must understand the purpose of the event. The purpose of the talk can be any of the following;
- To inform
- To educate
- To persuade
- To move to action
- To entertain
The who: To whom will you be speaking to? How you address your audience is dependent on your audiences’ language, the style of delivery should suit your audiences. Asking yourself ‘the who’ is the most important aspect of your presentation because your audience is the reason for your speaking. You should therefore try to know your audience and understand them before the presentation. This will also ensure you deliver the goals of the event organizers.
The what: this is the topic that you will be talking about. It is also worth noting that the event organizers are interested min the topic. Therefore the topic must be in line with what the organizers want you to talk about. They should provide this at least a month prior to the event.
The where: it is imperative to know exactly what where you are expected to speak. If the distance is local, you will probably be familiar with the address. The information about where you are expected to present/speak is very important. A public speaker must understand the program to know what comes before he/she presents and what comes after the presentation. This will enhance effectiveness as well bas be sure with the time allocated for the presentation.
The when: this is when you are supposed to speak. You should arrange/organize the correct date. It is very important arrange well for the time for effective presentation. Arriving at the wrong time or delivering a somewhat risqué after-dinner speech to a group of baptism minister does not move for a likely career in public speaking.
Try to know as much as you can in advance so as to help you in your speech or presentation as well as a likelihood of other invitations.